Ten
Steps To Avoid Spamming
Email
is one of the most cost-effective direct marketing tools
to promote products and
develop valuable relationships with existing customers.
However, the email marketing
environment is changing. There are a new law (named CAN-Spam
Act) against spam in
the United States in 2004 and other laws are being created
around the world. The new
law covers all emails for commercial advertisement or promotion
of a product or service
but excludes emails related to transactional relationships
such as follow-ups to client
requests, and billing statements, etc.
In
order to avoid spamming (sending unsolicited commercial
email), you must strictly
follow the guidelines below:
1)
Send email to people who consent to receive it by using
permission mail list
2)
Don't use softwares or an automated means to collect email
addresses in internet
3)
Don't purchase or rent harvested email addresses (usually
in the generic form such
as info@domain.com, sales@domain.com, etc.). Email addresses
obtained by crawling
websites is illegal.
4)
Don't use third party email addresses or domain names to
send emails without their
permission
5)
Don't falsify headers (your email originating address or
transmission path)
6)
Use a subject line that accurately describes the content
of your message. Avoid
deceptive subject line.
7)
Include a real return email address and unsubscribe link
in your email. The un-
subscribe requests must be honored within ten days.
8)
Label the email as an advertisement in the subject line
when you send unsolicited
commercial email
9)
Include your company name, actual full postal address, and
phone no. if you send
commercial email (or promotion)
10)
Add a message to indicate the email's sexual nature in the
subject line or the top
of the email if you send sexually related email.
As
a conclusion, it is very important to send permission emails
according to the recipient's
need and request. Do it but don't be excessive. Our Global
Buyers Directory is a good lead
source and international business marketing tool for export
promotion.
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