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14 Tips to Effective Email Marketing
Writing
effective email sales letters is important to the successful
email marketing campaign.
There are some tips to be noted:
1.
Bypass The Gatekeeper
The correct email address ensures your message lands in
the right person's mailbox and
decrease the likelihood of your email being trashed before
it is read. Leadxpress Global
Importers Directory (or known as Global
Buyers Directory) is a powerful and valuable
marketing tool to provide contact list for exporters, suppliers
and manufacturers to target
global buyers and importers.
2.
Write Compelling Subject Line
Subject lines are extremely important to capture your reader
attention and compel its action
to open it. Effective subject line should tell readers what
emails are about and why to click
and read it. It should be simple and relevant to the message.
It is not worth it to deceive
your prospect.
3.
Never Begin With Thank You
You only have a few seconds to grab the reader's attention.
Start strong and make your
point in the first few words of the first paragraph, then
repeat, rephrase, and reiterate.
4.
Focus On Benefits
Only describing your company's size and capabilities means
nothing to your prospect.
Focus on the features, benefits and customer's needs that
matter to the decision maker.
5.
Remove Roadblocks
What is your customer's biggest objection? Think ahead and
address it. For example,
your prospect doubts your product quality, lead with an
industry award, quality standard
certification (e.g. ISO9002, QS9000, etc.) obtained.
6.
Build Confidence
Your emails should represent your company as an expert and
leader in the industry. Don't
give prospects reasons to disqualify you. Never have poor
grammar, misspelled words, or
unfinished sentences. Avoid using punctuation to add inflection
to a sentence.
7.
Obey The Rules Of Netiquette
No spamming. Don't write in capital letters. Don't send
hostile messages. Don't forward
electronic junk mail. Be polite as your guide.
8.
Remain Gender Neutral
Your intended reader may be male but the final decision
maker could be a woman. Your
electronic sales letter should remain gender neutral.
9.
Keep Message Short, Simple & Clear
Present your offer so that your reader can easily understand
the message. Keep message
short, simple and clear. You will have a better chance of
it being read.
10.
Use Professional Presentation
In most cases, people will not familiar with your products
or services, supply them with
some background information, company and contact information.
Don't forget to provide
an unsubscrible link and instruction at the bottom of your
email.
11.
Maintain Consistency Across All Media
The tone and message of the email should be parallel with
the look and feel of print, banner,
and boardcast campaigns. A survey by Jupiter showed that
49% of online people were more
likely to respond to an email marketing message if they
had seen an ad or commercial for the
company or product recently.
12.
Include A Call To Action
Your email marketing campaign's objective is to have your
prospects take action. Tell your
readers exactly what action to take. Invite them to reply
to get more information or visit your
website.
13.
Test Your Email On Yourself First
There might be a problem that you missed by accident or
some unforeseen complication that
you never would of known about without testing your email
on yourself first.
14.
Measure And Report
Following the actions of your prospect is very important
to the success. Analyze and use the
reponse information when creating new offers and new approaches.
As
a conclusion, writing an effective sales letter and targeting
the right protential customers
are the key to success. Our Global
Buyers Directory is a valuable lead source and international
business marketing tool for export promotion. It can really
help you to target your protential
customers and hence to your business success.
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