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How
to Make Your Email Welcome?
Sending
unsolicited email (junk mail or spam) is considered unethical
and is illegal. If you
send junk emails, your recipients may set mail filters to
block all your emails in future and
you also run the risk of your internet service provider
shutting down your email account
or even removing your website. The worse is your loss of
business because no one would
like to do business with a spammer.
The
solution is to get the permission first. There are several
levels of permission:
1.
Opt-Out permission
Customers are automatically added to the mailing list but
can choose to leave at any time.
For this to have any credibility, customers must be able
to exercise that choice before
receiving any mailings.
2.
Opt-in permission
Customers choose to join the mailing list, perhaps when
registering a website or when
buying from you.
3.
Confirmed Opt-in Permission
Customers choose to join the list and the permission is
confirmed by an automated email
to which the recipients must reply. This stops parnksters
signing others up for junk mail.
As
a conclusion, an unwanted email message to a prospective
customer trying to sell
something is unwelcome and not productive. Permission email
recipients will welcome
emails from you, as long as it is relevant to their needs,
and as long as you don't mail so
often it becomes an annoyance. Our Global
Buyers Directory is an execellent source of
your direct marketing choice for international business
marketing and export promotion.
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