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How
To Promote Your Website
Building
a killer website is the first step to promote your business
worldwide. However,
no one will visit your website if you don't promote it.
There are seven steps necessary
for you to drive traffic to your pages.
1.
Get A Good domain
Registering a good domain name for your website is an important
step for the website
promotion. Select a domain which is easily brandable, short,
easy-to-remember, and
contains the key search word if possible.
2.
Put Your Web Address Everywhere
After you built your site, it is time to make your clients
and prospects know about your
website. Put your website address on your business cards,
the letter heads, envelops,
fax messages, all promotion literature, and in the signature
of all of your emails.
3.
Submit To Search Engines
Most people searching information on the web start with
a search engine. It is therefore
important to register your website with search engines and
directories which bring your
site free qualified traffic. However, no one can find your
site if your pages cannot be listed
in the top 10 or 20 positions of the search engines. It
is therefore very important to optimize
your web pages by search engine optimization and marketing
tools before submitting to the
search engines. For details, please refer to our marketing
tools and marketing tips.
4.
Get Your Site Linked
Another way to generate quality traffic is to get linked
by sites with similar related business.
The most popular method to get your site linked is through
reciprocal linking. You may create
a Resource page on your website to place the links to the
websites that you think are useful.
Then contact the sites that linked by you and encourage
them to link you back. Reciprocal
links can boost your site traffic and increase your search
engine ranking. Traffic from search
engines and your related link partners is very qualified
because these leads are more targeted
and more valuable than traditional media advertising methods.
The most popular tools for link
exchange is Arelis.
5.
Use Email Marketing
Email marketing is a cost-effective direct marketing method
to bring most targeted prospects
to your website and also build a strong base of repeat customers.
Our Global Buyers Directory is a valuable lead resource and international business marketing
tool for export promotion.
6.
Place Banners Ads
Banner
Ads is the most effective tool to establish and build brand
awareness. A strategically
placed banner ads can generate significant qualified traffic
to the website. AdKnowledge
reported in Novermber 2000 that 40% of people that didn't
click a banner ad, but who recalled
it, made a purchase between 8-30 days latter.
7.
Integrate Strategies Online and Offline
An effective campaign uses a maketing mix such as print,
direct mail, banner advertising, and
other promotions whether online and offline. It is also
important to track the effectiveness of
the marketing strategy and make necessary changes.
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